ENG 004 Lecture 2, Oct 2, 2012

Announcements

• Studios start Thursday
• Bring Sketchbooks to studio!
• Lecture HW #1 due October 9
• Some wait listed students will be added
• Note taker needed

Topics

Design Models: Concurrent, ETC, ARC, Ram's Principles, Design Thinking

Visual Culture/Thinking: Seeing, Imagining, Drawing/Sketching, Diagramming, Environment, Culture

Graphics in Design: Visualization, Communication, Documentation

Design Process

Design is not a linear process.

It can and usually involves many iterations

Past models of design had a linear sequence of steps with "feedback" to previous steps to modify the design based on some constraints or specifications.

All designs start from:

• Perceived need
• Idea
• Problem

Concurrent Design Processes

Concurrent Design Processes

Express/Act Phase

• Idea or problem expressed and visualized
• Creative proposals to satisfy the need of solve the problem

Test/Reflect Phase

• Discussion with others
• Analysis/Testing to satisfy specs
• Initially feedback is pronounced
• Goal is to improve design
• Identify strengths and weaknesses
• Incorporate ideas from others

Cycle/Change Phase

• Revisit the previous phases if the solutions or strategies fail.

Design Thinking

Combines:

• empathy for context of problem
• creativity in generation of insights and solutions
• rationality to analyze and fit solution to the context

Solution Based Thinking

• Creative method to gain improved future results of problem or issues
• Different than the scientific method
• Scientific method: question, hypothesis, prediction, test, analyze
• Scientific method starts at the problem (defines the problems parameters)
• Solution based method starts at the solution
• Designs should look holistically for solutions that fit the problem.

Thinking

Divergent thinking: ability to offer different and unique ideas based around on a theme.

Convergent thinking: ability to find "correct" solutions to the given problem

Dieter Rams's 10 Principles of Good Design

www.vitsoe.com/us/about/good-design

Good design...

• is innovative
• makes a product useful
• is aesthetic
• makes a design product understandable
• is unobtrusive
• is honest
• is long lasting
• is thorough down to the last detail
• is environmentally friendly
• is as little design as possible

Visual Thinking

• Right Side of the Brain: emotional and creative side
• Organizes thoughts intuitively and simultaneously
• no words, no movement, no numbers, no sound

Seeing

http://en.wikipedia.org/wiki/File:My_Wife_and_My_Mother-In-Law_%28Hill%29.svg

Seeing

http://en.wikipedia.org/wiki/Rubin_vase